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Putting in the time to plan and organize your project before diving in, whether you're working solo or with creatives, can make all the difference. A well-managed project runs smoothly, meets deadlines, and stays within budget. On the other hand, skipping proper prep can lead to missed deadlines, budget overruns, miscommunication with your team (like your designer, photographer, or copywriter), and a whole lot of unnecessary stress. A clear plan keeps your project on track and ensures you’re set up for success from start to finish.
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This workbook isn’t for those looking to DIY their own photoshoots. It doesn’t cover editing, camera equipment, or tips on becoming a photographer. Instead, it’s filled with essential guidance for planning and organizing brand imagery when working with professionals. If you're aiming to take photos yourself, consider a photography course first—this resource is all about strategy, not photography basics.
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1 x 25 page strategy workbook
Multiple planning sheets for writing down your ideas and notes
Image Purpose & Usage
Image Size & Resolution
Target Audience
Get Pinning
Key Words
Setting your Deadline/Launch Date
Shot planning
Sourcing your own imagery
To DIY or Not
Free/Paid Stock Sites
Tips & Tricks
Professional shoot prep
Hair/Makeup/Outfits
Prop Ideas
Briefing sheets For your Photographer
Briefing sheets For sourcing your own images