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Introduction on how to define your audience
Target audience Brainstorm + example
Demographics prompts
Psychographics promptsGoals & InterestsInfluencesCareerPersonalityChallengesBonus questions
How-to: Collect information about your target audience
How-to: Create a Customer Profile
Customer profile template + example
Moodboard worksheet + example
Red & Green Flag Indicators
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Adobe Indesign, Canva or Adobe Acrobat/PDF reader