Brand Brief/Strategy Template

$120.00

For: Adobe Indesign + Canva

Say hello to the foundation of the brand narrative and your new secret weapon—the Brand Brief/Strategy Document! This 16-page template, compatible with both Canva and Indesign, serves as an integral tool for crafting successful brand identities (helping to achieve first concept sign off from your clients!).

This template takes the insights gathered in the homework/questionnaire you send your brand client and outlines the strategy you plan to take with your client's vision/core design needs. It will allow your brand clients to review how their ideas and desires will be woven into the brand direction/exploration and outlines the strategic groundwork for a seamless design process.

Pssst…This template uses all the language (no lorem ipsum!) that we use with clients to help communicate the how and why of the Brand Brief. In some places we have used prompts you can replace with your own text, and in others we've used word for word text to show you how we might explain a concept or idea.

Let’s make the branding process more informed, crystal clear and successful!

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Brand Designer Bundle

$299.00 $780.00

Classic Brand Guidelines + BONUS

$120.00

Brand Concept Presentation Template + BONUS Font Selection Template

$120.00

    Prior to purchasing, please have a good read of the compatibility requirements and licensing/refund info below:
  

Included:

16 page Indesign + Canva template
Introduction
About The Business
Target Audience
Audience Persona
Competition
Positioning
Key Words
Moodboard
Aesthetic Brief
Next Steps/Thank You

Not Included:

Images. Images are for context only and are not included. Please check out Moyo Studio for fabulous stock imagery or Unsplash/Pexels for free stock options
Lorem Ipsum. This template includes all copy with prompts to add your business name and details.
Help guide for Indesign or Canva editing. This is not a training exercise, you will need to know how to edit an Indesign/Canva document or else learn at your own pace using Adobe tutorials/Youtube.

Features:

No lorem ipsum
Thoughtfully designed layouts and typographic choices
All text, colours and fonts can be easily changed to match the look and feel of your own branding and style
Free fonts that you can download with ease; links included in txt help file

Requirements:

ADOBE INDESIGN or CANVA

What can I customise?

Everything! You can move, edit or change all the elements in the template. You can add, remove or duplicate pages as well as change the order. All colours and fonts are completely editable so you can swap them out for your own branded ones.